The next generation of Joint Operations is here

The next generation of Joint Operations is here. We’re thrilled to launch our new brand look and feel and website.

Just as solutions and techniques evolve, we must, too. We knew our brand needed to reflect our growth and play its part in showcasing and strengthening our partnerships.

At the end of 2023, with our partner marketing agency DNA, we conducted a series of internal consultancies to understand what the Joint Operation brand stands for in 2024. Unanimously, we decided to keep ‘the daisy’, the core of our identity representing the chain of stakeholders involved in helping the patient (the daisy centre). However, we agreed the brand needed to be modernised and simplified and the brand structure reworked. The results speak for themselves: an accessible, defined and distinct new Joint Operations brand.

The Daisy 2.0 is slick and timeless; our colour palette is bold but still reflects our caring personality. Our value proposition is loud and clear – Redefining care, empowering healthcare professionals, restoring lives. And our new structure just makes more sense.

Now, we have four divisions – Surgical, Recovery, JOINED and Gateway.

Under the surgical division, we house all surgery-related products in joint preservation, extremities, burns, plastics and skin, ophthalmology, and the head, neck, and spine.

Recovery includes our braces, insoles, cryotherapy and compression therapy.

JOINED stands for Joint Operations in Education and provides world-class surgical training programmes and events to ensure healthcare professionals are confident in the technical use of our products.

Finally, Gateway is our master distributor division, helping new suppliers of medical products tackle the European markets.

We’ve designed the new website to reflect this new structure so you can easily navigate to the information that is important to you. We have kept all the best features of our old website, such as our clinical studies and training section and videos, which are now under JOINED.

We’re incredibly proud of everything we have achieved and excited for the next generation of Joined Operations.